Food & Beverage

Capri Sun and the Juice Box

Our understanding of what it meant for something to be a "nutritional food" changed a lot in the 1980s. It was enough, then, for a beverage to call itself a "fruit juice" for parents to be convinced that it was healthy for their children. A healthy alternative to soda, even!

This is also the era when fat in foods was demonized. I remember laughing at a package of Gummi Bears that proudly declared itself "A fat free food."

And finally, the 1980s were when we began to put a high price on take-away convenience. This was the time of power suits, latchkey kids, and Super Moms. We didn't have time to sit down at the kitchen table and pour a nice glass of juice and sit there and drink it (perhaps while reading the morning paper). We were a nation on the go!

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