One of the all-time great everyday drinking beers is Bass pale ale, the favorite beer of Napoleon. Bass is also the beer they had with them on the Titanic, as well as the Shackleton Antarctic expedition, so maybe it's not a “good luck” beer. But it is a very tasty beer. Apparently when they invented it back in the 1770s, everybody was drinking stout and porter, so pale ale was seen as a thrilling innovation.
I first had a Bass when I tried to order Newcastle Brown Ale at my local pub, was told they were all out, and asked them if they had any other English beers. At first I thought it was nothing special, but then I found myself craving another one the whole next week, and when I returned to the same pub I ordered Bass by preference. I've been drinking it ever since. Their red triangle logo is so distinctive it can even be found in a Manet painting, and other brewers would try to copy it. To protect their brand, the Bass brewery registered that red triangle as England's first trademark.