How often have you avoided a drink not because of its ingredients, but because of its name, or because of its look? Many men don't order fruity drinks because they have an umbrella in them, say some experts, which is just plain silly. But drinks, like anything else assigned a gender, can promote stereotypes, which is why a bar in the United Kingdom is experimenting with gender neutral terms for their drinks.
This is ingenious, and really all businesses need to take a page out of Burger and Lobster's book. The restaurant chain's idea isn't only a good marketing technique, but it's more inclusive, and in a day when we're realizing just how fluid gender really is, there's no time like the present to update everything, especially our language, to reflect that.
Have you read of any other groundbreaking marketing techniques for drinks lately? Share them in the chat.
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