Today, the NYT had an interesting story about a new trend in beer-buying for the beer-buying elite among us.  As the Times reports it, New York City is super-hyped about the introduction of Growlers.

Growlers, in case you did not know,  are jugs that you can take to a specialized bar or shop and re-fill with your favorite beer. This is a way for people to drink better beer than they could typically get in a grocery store while drinking at home.

As one woman put it as she was getting her Growler re-filled before a play-offs game:

I like me some football, but I don’t like me some Coors Light. So I’m ensuring I will be happy this afternoon.

The typical Growler customer is a kind of beer geek or beer nerd who may prefer the Growlers for a few reasons. The jugs are 64 ounce glass containers that when filled apparently “look like moonshine” and one benefit to the growler over a typical bottle of beer sold at the store is that the bottle can hold carbonation forever and keep the beer fresh for one week, making your take-out beer experience all the better. Growlers are also popular among home-brewers who might wish to share beer with their friends, or store their own beer more effectively.